Summary:
The Modern Media Specialist plays a crucial role in shaping an organization's online presence and digital marketing efforts.
This position involves creating, managing, and executing digital media strategies across various platforms to enhance brand awareness, engage audiences, and drive traffic.
The ideal candidate should possess a strong understanding of current digital media trends, be proficient in content creation and analytics, and have the ability to work collaboratively with cross-functional teams.
Creativity, attention to detail, and a passion for digital innovation are key attributes for this role.
General Qualifications:
* Proven experience as a Digital Media Specialist or similar role.
* Strong understanding of social media platforms and digital marketing techniques.
* Proficiency in digital analytics tools (e.
g.
, Google Analytics, Facebook Insights).
* Experience with content management systems and email marketing tools.
* Strong copywriting and editing skills.
* Excellent project management and organizational abilities.
* Ability to work in a fast-paced, deadline-driven environment.
Knowledge:
* Fundamental:
* Knowledge of digital marketing and social media strategies.
* Knowledge of content creation and editing software (e.
g.
, Photoshop, Premiere Pro).
* Knowledge of web design principles and best practices.
* Knowledge of search engine optimization (SEO) techniques.
* Knowledge of online advertising platforms (e.
g.
, Google AdWords, Facebook Ads).
* Knowledge of web analytics and metrics.
* Knowledge of email marketing strategies and tools.
* Knowledge of current trends in digital media and technology.
* Advanced:
* Knowledge of advanced digital analytics and data interpretation.
* Knowledge of integrated digital marketing campaigns.
* Knowledge of video production and editing for digital platforms.
* Knowledge of advanced SEO and SEM strategies.
* Knowledge of mobile marketing and app store optimization.
* Knowledge of user experience (UX) and user interface (UI) design principles.
* Knowledge of influencer marketing strategies and collaborations.
* Knowledge of emerging technologies in digital media (e.
g.
, VR, AR).
Skills:
* Skill in digital photography, cameras, still & video.
* Skill in video editing and authoring using the Adobe Suite.
* Specifically, Photoshop, Illustrator, InDesign, Premiere Pro, Audition
* Skill in analyzing data and deriving actionable insights.
* Skill in effective communication with team members and stakeholders.
* Skill in managing multiple projects simultaneously.
* Skill in creative problem-solving and innovation.
* Skill in writing and editing for a digital audience.
* Skill in graphic design and multimedia production.
· Skill in adapting to new technologies and digital platforms.
Education:
* Required: Associates Degree or higher with a major in Communications, Marketing or a related field (May substitute 2 years of experience for the degree requirement).
Key Deliverables:
· Graphic Design- Photos, Flyers, Brochures
· Video Editing- Commercial advertising, Internal
· Videography - Events, Studio
· Photography - Events, Studio
· Social Media Management - LinkedIn, Facebook, X (Twitter), Instagram
· Copywriting - Blog posts, Advertisements
· Event Management- Internal (company driven), External (customer driven)
Job Type: Full-time
Pay: $55,000.
00 - $75,000.
00 per year
Benefits:
* 401(k)
* Dental insurance
* Health insurance
* Life insurance
* Paid time off
* Tuition reimbursement
* Vision insurance
Schedule:
* 8 hour shift
* Monday to Friday
Ability to Relocate:
* San Antonio, TX 78226: Relocate before starting work (Required)
Work Location: In person
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